The Las Vegas Raiders’ retail image at Town Square and Galleria Mall were the first of its kind in Las Vegas and the new look for the Raiders’ image branded retail stores. The silver and black is prominently and proudly displayed for all to experience. The central feature of the retail outlet are the 144 “The Duke” official NFL game balls that “float” on either side of the Raider’s logo. This exhibit frames the employee kiosk and becomes the center piece of the store. The custom lighting feature replicates the typical football field yard markers and numbers and helps to immerse the patrons of the space into a unique football experience. Every piece of Raider’s merchandise was carefully thought out as to how and where it was displayed. The use of the brand colors in the concrete floors, display walls and free standing kiosk entrench the customer into the new future of Raiders football in Las Vegas.